{"title":"New Products","description":"\u003cp\u003eDiscover the latest arrivals at Safiyah. Our newest luxury perfumes and fragrances, freshly added to the collection. From rich Arabian ouds to light fresh scents — find your next signature fragrance.\u003c\/p\u003e","products":[{"product_id":"barakkat-rouge-540-extrait-de-parfum-100ml-by-fragrance-world","title":"Barakkat Rouge 540 Extrait De Parfum 100ml By Fragrance World","description":"\u003cp\u003eBarakkat Rouge 540 Extrait De Parfum 100ml by Fragrance World delivers an intense and captivating fragrance experience. Crafted as an extrait de parfum, it offers a higher concentration of scent oils for prolonged wear and richer aroma. This 100ml bottle ensures lasting elegance, blending sophisticated notes that evoke warmth and allure. Ideal for those who appreciate refined, long-lasting fragrances that make a statement throughout the day and evening.\u003c\/p\u003e","brand":"luxury","offers":[{"title":"Default Title","offer_id":51189511258440,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/2540\/8328\/files\/1689339586_02.webp?v=1755618485"},{"product_id":"lattafa-badee-al-oud-sublime-edp-100ml","title":"Lattafa Badee Al Oud Sublime EDP 100ml","description":"\u003cp\u003eAt the heart of this perfume lies the captivating aroma of Oudh, a timeless ingredient revered for its deep, woody notes. Lattafa masterfully infuses the essence of Oudh to create a fragrance that is both aromatic and alluring. Immerse yourself in the warm embrace of this rich, oriental scent that pays homage to tradition while embracing modernity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFragrance Symphony - Notes Unveiled\u003c\/p\u003e\n\u003cp\u003eTop Notes: Litchi, Rose, Apple\u003c\/p\u003e\n\u003cp\u003eBegin your olfactory journey with a burst of freshness as the top notes of litchi, rose, and apple dance together in perfect harmony. This fruity medley sets the stage for the layers of complexity that follow.\u003c\/p\u003e\n\u003cp\u003eHeart Notes: Jasmine, Plum\u003c\/p\u003e\n\u003cp\u003eAs the fragrance unfolds, the heart notes of jasmine and plum take center stage, adding a floral and sweet nuance. This delightful blend adds a touch of elegance to the composition, making it suitable for any occasion.\u003c\/p\u003e\n\u003cp\u003eBase Notes: Moss, Vanilla, Patchouli\u003c\/p\u003e\n\u003cp\u003eThe grand finale unveils the base notes, where the earthy tones of moss, the sweetness of vanilla, and the depth of patchouli come together. This foundation provides a lasting impression, ensuring that the fragrance evolves and captivates throughout the wear.\u003c\/p\u003e\n\u003cp\u003eArabic Perfume Craftsmanship:\u003c\/p\u003e\n\u003cp\u003eRooted in the rich heritage of Arabic perfumery, Lattafa brings you a fragrance that encapsulates the artistry and craftsmanship of the region. This perfume spray is a testament to the dedication and precision that goes into creating an aromatic masterpiece. Whether you're attending a special event, heading to the office, or enjoying a casual day out, the New Badee Al Oud Sublime EDP complements every moment. Its versatility makes it a must-have in your fragrance collection, offering a signature scent that becomes an extension of your style.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Safiyah","offers":[{"title":"Default Title","offer_id":51986195710280,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/2540\/8328\/files\/rn-image_picker_lib_temp_ce785155-645f-4729-abdf-1c5a14163317.jpg?v=1762967826"},{"product_id":"khamrah-qahwa-by-lattafa-for-unisex","title":"Khamrah Qahwa by Lattafa for Unisex","description":"\u003cp\u003eProduct Description\u003c\/p\u003e\n\u003cp\u003eDiscover the enchanting aroma of Lattafa’s Khamrah Qahwa. This 3.4oz EDP Spray combines warm, inviting coffee notes with a hint of spice, creating a fragrance that is rich, exotic, and comforting. Suitable for both men and women, it provides a long-lasting scent that evokes the warmth of a luxurious coffeehouse. Perfect for everyday wear or cozy nights out, it’s a must-have for fragrance lovers.\u003c\/p\u003e\n\u003cp\u003e°°°°\u003c\/p\u003e\n\u003cp\u003eKhamrah Qahwa by Lattafa transports you to a cozy café in the heart of the Middle East. From the moment you experience this scent, you’re greeted with a warm and inviting blend that perfectly marries the essence of coffee and rich spices.\u003c\/p\u003e\n\u003cp\u003eThe opening notes are an exquisite fusion of roasted coffee beans and sweet, creamy undertones that instantly awaken the senses. It's as if you’ve just walked into a bustling coffee shop, enveloped in the rich aroma of freshly brewed qahwa. As it develops, the heart reveals delightful hints of spices, adding depth and complexity that keeps you captivated.\u003c\/p\u003e\n\u003cp\u003eWhat truly sets Khamrah Qahwa apart is its remarkable longevity. A few sprays can last throughout the day, ensuring you carry this enticing aroma with you wherever you go. It strikes the perfect balance between being warm and comforting while still being intriguing enough to draw compliments.\u003c\/p\u003e\n\u003cp\u003eThe design of the bottle is elegant and reminiscent of traditional Middle Eastern artistry, making it a stunning addition to any collection. \u003c\/p\u003e\n\u003cp\u003eThis enchanting scent that beautifully encapsulates the warmth of coffee and spices. Perfect for those who appreciate a fragrance that tells a story and leaves a lasting impression.\u003c\/p\u003e\n\u003cp\u003e°°°°\u003c\/p\u003e\n\u003cp\u003eIngredients: Alcohol Denat, Fragrance (Parfum), Water.\u003c\/p\u003e\n\u003cp\u003eDirections: Spray on wrists, behind ears, or on clothing for a long-lasting scent.\u003c\/p\u003e\n\u003cp\u003eSafety Warning: For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.\u003c\/p\u003e\n\u003cp\u003eIngredients: Alcohol Denat, Fragrance (Parfum), Water.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Safiyah","offers":[{"title":"Default Title","offer_id":51986234966344,"sku":null,"price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/2540\/8328\/files\/rn-image_picker_lib_temp_35aa811d-adcd-4949-ae24-21b7775f2b32.webp?v=1762968212"},{"product_id":"ejaazi-100ml-edp-by-lattafa-2","title":"Ejaazi 100ml EDP by Lattafa","description":"\u003cp\u003eEjaazi Perfume \/ Eau de Parfum 100ml EDP by Lattafa\u003c\/p\u003e\n\u003cp\u003eEjaazi Perfume \/ Eau de Parfum is made for a confident personality who is self-assured, settled and uncompromising. This beauty exudes nothing but class. Strong. Unwavering. Majestic. Fresh. Dark Green. Mysterious. Classy. These adjectives sum up my impression of what Ejaazi is. Beauties like Ejaazi emerge time and again from the House of Lattafa.\u003c\/p\u003e\n\u003cp\u003eTop Notes: Orange, Myrtle, Citrus Notes, Lavender, Cardamom\u003c\/p\u003e\n\u003cp\u003eMiddle Notes Lily-of-the-Valley, Cinnamon Leaf, Iso E Super, Patchouli, Pepper notes\u003c\/p\u003e\n\u003cp\u003eBase Notes: Oakmoss, Cedarwood, Woody Accords, Vetiver, Ambroxan, Amber\u003c\/p\u003e\n\u003cp\u003eLet your loved ones know you’re thinking of them with a delicate fragrance. Lift your mood and confidence with this elegant scent that will leave people in envy.\u003c\/p\u003e","brand":"Safiyah","offers":[{"title":"Default Title","offer_id":51986298798408,"sku":null,"price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/2540\/8328\/files\/rn-image_picker_lib_temp_85a55c67-c724-48ba-80df-e9fe057d2c2a.webp?v=1762968924"},{"product_id":"yara-pink-50ml-by-ard-al-zaafaran","title":"Yara Pink 50ML by Ard Al Zaafaran","description":"\u003cp\u003eThe fragrance opens with a luminous blend of exotic orchid, powdery heliotrope, and juicy tangerine for a soft yet vibrant start. In the heart, a sweet gourmand accord melts into a burst of tropical fruits, adding a playful and indulgent twist. The base unfolds with warm vanilla, sensual musk, and creamy sandalwood, creating a smooth and comforting finish.\u003c\/p\u003e","brand":"Safiyah","offers":[{"title":"Default Title","offer_id":52159993577800,"sku":null,"price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/2540\/8328\/files\/rn-image_picker_lib_temp_bca371be-b325-42db-b094-7e8682f7c283.jpg?v=1765303942"},{"product_id":"lattafa-pride-tharwah-gold-eau-de-parfum-100ml-unisex-arabian-perfume","title":"Lattafa Pride Tharwah Gold Eau De Parfum 100ml | Unisex Arabian Perfume","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTop Notes: Lavender, Bergamot Heart Notes: Orange Blossom, Jasmine Base Notes: Vanilla, Vetiver, Amber\u003c\/p\u003e\n\u003cp\u003eLong-Lasting \u0026amp; Comforting: Eau de Parfum strength delivers a warm, memorable trail that lingers beautifully on the skin throughout the day and evening.\u003c\/p\u003e\n\u003cp\u003eElegant Unisex Fragrance: A refined Eau de Parfum for men and women who love smooth floral-amber scents with a soft sweetness and modern sophistication.\u003c\/p\u003e\n\u003cp\u003eCrafted by Lattafa Pride: Showcasing modern Arabian perfumery with high-quality ingredients, refined balance and timeless appeal.\u003c\/p\u003e\n\u003cp\u003eVersatile for Any Occasion: Perfect for daily wear, evenings out, special moments or whenever you want a scent that feels elegant and confident without being overpowering.\u003c\/p\u003e\n\u003cp\u003ePerfect Gift Choice: An elegant and versatile fragrance that makes gifting effortless for birthdays, anniversaries, Eid, Christmas or special occasions.\u003c\/p\u003e","brand":"Safiyah","offers":[{"title":"Default Title","offer_id":53204410761544,"sku":null,"price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/2540\/8328\/files\/rn-image_picker_lib_temp_1110a03a-69e4-4f32-b63e-aa2461face73.jpg?v=1780076291"}],"url":"https:\/\/safiyah.uk\/collections\/new-products.oembed","provider":"Safiyah","version":"1.0","type":"link"}